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Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.
A look at Corona's virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.
IBM's flagship conference has new formats, immersive activations and concise content.
A recap of this year's Experiential Marketing Summit.
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
The results of Event Marketer's latest Pulse survey, on AI in events.
How to engage fans of the nation's fastest-growing sport.
We talked through C4 Smart Energy's rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
adidas opted to highlight female athletes during the FIFA Men's World Cup with a trio of 121-foot by 95-foot murals carved in sand.