Channel | Events

The summer concert season is beckoning, but before you slap your brand's name on that tour bus, listen up to seven tips from true roadies agency marketers

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

IT'S EVERY PROMOTION professional's mantra: When times get tough, is always the first thing that gets cut. These days, the

Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year's slowdown led

Don't let the $1.5 billion drop in spending fool you into thinking there's been a decreased emphasis on point-of-purchase advertising. If anything, the

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears' two-year-old housewares chain, and pull out her cell phone. She