Channel | Engage & Convert

For B2B marketers, the adoption of digital communications has accelerated during the pandemic.

Virtual trade booth experiences from Alibaba Group, Fitbit, Gigabyte and Power Integrations.

Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.

How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.

Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

Seven unique scenarios experienced by moms today that can inform brands' marketing strategies