Channel | Engage & Convert

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

Three considerations for product marketers when devising content to attract online buyers.

Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.

Following are ways in which marketers can use Instagram toward their ecommerce objectives.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

Cisco learned the following lessons when converting its massive conference to an all-virtual format.

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.