Channel | Engage & Convert

Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.

P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.

CMO Rick Gomez shares the actions the team deployed to pull the brand out of tough times.

This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines. 

Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z. Chief Brand and Beauty Officer James Thompson is handling the rebrand.

PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

C-suite executives and svps with growth responsibilities have specific beliefs and behaviors.

Want referrals in droves to boost your ROI? Here are eight effective ways to promote your customer referral plan.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.