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Email
Stupid Anti-Spammer Watch: What a Weenie
I was invited one morning last week to moderate a panel that purportedly would include a prominent anti-spammer or two at an upcoming e-mail conference. That afternoon, I was promptly uninvited because someone from anti-spam land said they wouldn
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Email
Live From AOTA 07: Microsoft Says Sender ID Helps Vs. Spam
Microsoft Wednesday announced its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.
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Email
Comcast Unit Taps Got Corp. for E-Mail Services
Comcast Business Services has selected Got Corp. to provide e-mail marketing services.
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Email
E-mail Survey Shows Responsiveness to Messages
Eighty-four percent of consumers surveyed by marketing firm Epsilon reported clicking through relevant e-mail offers, and 73% said they’d made an online purchase as a result of receiving an e-mail offer, according to a new survey.
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Email
Everybody Jumps on the Metrics Bandwagon
JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
So far, just about everybody who’s anybody vendor- and trade-group-wise seems to have signed on.
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Email
Yahoo! Enabling Goodmail Certification on All Messages
Yahoo! may be moving toward shutting images off by default in all its inboxes.
The company made Goodmail
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Email
DMA Offers Members E-mail Authentication Help
The Direct Marketing Association has launched an online e-mail authentication help center to help e-mail marketers comply with the DMA Board of Directors mandate requiring all DMA members to authenticate all outbound e-mail.
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Direct Marketing | Print
Trade Groups Mull Suing Utah, Michigan
Representatives of the E-mail Sender and Provider Coalition have been having
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