Channel | Direct Marketing | Print

Surprising though it may seem, it took until just last month for one of the world's leading technology companies to jump on the electronic ordering and

For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We've become notorious for what the

Who's got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,

The 31 American Tire & Service Co. stores under Scott Hook's oversight had participated in mass advertising programs before, but in late 1997 Hook wanted

There's an old Washington, D.C. adage that an honest politician is one who, when bought, will stay bought. Were this true in the consumer arena, loyalty

For more than two years, direct marketing stock pickers have trumpeted the advantages of buying shares in business-to-business companies rather than stock

Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay

If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

If you own a large active or inactive customer file and you're not building custom list rental models for potential list users then you're probably missing

Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little