Channel | Direct Marketing | Print

Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.

An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.

Looking to improve your B2B video marketing strategy? Here’s six tips for creating a better video strategy to convert viewers into buyers.

Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?

B2B marketing is inherently different from B2C, and brands that fail to reflect this will not succeed. Here's the nuances you need to keep in mind.

Cloud-based web development platform Wix.com is partnering with Fortnite team FaZe Clan in a multi-faceted esports partnership.

How can you connect with prospects? Here’s three ideas for driving engagement from brands like Eaton, ON24 and Wells Fargo.

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.