Channel | Direct Marketing | Print

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.

The marketing tactics that are the most used by marketers throughout the funnel aren't always the ones that drive the strongest ROI,.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

AI is changing the rules , but CMOs should still have the courage to take risks (like Cheetos jewelry) in a data-driven world.

Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.

Shark Week kicked off yesterday, and brands like Southwest, Century 21 and LandShark Lager are riding on the fins of the annual event.

Taking their union to the next level, The Knot and WeddingWire have created WeddingPro.com, a new B2B marketplace for wedding professionals.

Your sales team may not be as happy as you think they are: New research finds that 24 percent of inside sales people are actively looking for new jobs.