Credit Card Mail Volume Drops For Third Consecutive Quarter: Mintel
For the third straight quarter, the number of credit card solicitations mailed to Americans has declined. Acquisition mailings dropped from 1.67 billion pieces in this year
For the third straight quarter, the number of credit card solicitations mailed to Americans has declined. Acquisition mailings dropped from 1.67 billion pieces in this year
Letters in response to Loose Cannon: Microsoft's Live Search Ain't Dead-On
When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible. But if that scheme happens to be the brainchild of Microsoft, even the battle-weariest of us are loath to dismiss it out of hand. These are the circumstances surrounding Live Search, Microsoft
Today we meet Liz Crowfoot, a list sales executive with Morgan Direct Inc. in Greensboro, NC. One of her specialties is lists involving life sciences
InfoGroup, formerly infoUSA, paid $17.4 million for Direct Media Inc., according to recent financial documents. That price does not include $4.9 million in cash acquired, but does include $400,000 in acquisition related costs.
Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma, have been named to the Direct Marketing Association
Quebecor World Inc., which is operating under Chapter 11 protection in the United States and creditor protection in Canada, generated $976 million in revenue from continuing operations during its second quarter.
Mortgage and home equity lenders sent approximately 750 million secured loan offerings between January and June 2008, half the 1.5 billion during the first six months of 2007, according to a new study
Harry & David Holdings has acquired the Cushman Fruit Company of West Palm Beach, FL.
Best Buy has become too many things to too many people, which may be why a quarter of the attendees of CMO Barry Judge's keynote at eTail 2008 in Washington last week felt the electronics merchant's brand mission was "largely undefined." So where did it go wrong—and is that wrong really a right?