Channel | Digital

Larry and Wendy Davis' company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy

The Federal Trade Commission

In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

You're using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list

In the world of pay-for-placement links at search sites, one of the hottest topics is Google

Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already

Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.

Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, "keyphrases") that will

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the