I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…
Nice guy clients can be easy for agencies to worth with, but the fact they don't speak their mind could mean they're secretly unhappy with the relationship.
Elise Wilfinger, executive vice president, corporate strategy and brand officer, a new position, at The Mars Agency, talks shop.
As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success.
Takeaways for CMOs from Cannes offer insights into what some of the world's top marketers have on their minds.
Many companies are adding to their bench of marketing talent, particularly within the digital space. Here's the outlook for the rest of the year.
A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.
A report issued earlier this month by the ANA critical of “non-transparent” practices by agencies has spilled over to the Cannes Lions Festival.
London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.
I’ve always wanted to go to the Cannes Lions International Festival of Creativity, which begins Saturday, but I haven’t made it there yet: too busy, this conflict or that conflict. It’s a chance to see some of the best marketing and advertising creative work from across the globe in 24 categories. Is also a chance…
