Channel | Agencies

Wellness Amplified

New Health & Wellness Influencer Network Brings Greater Reach to Marketers

|  by Patty Odell

I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…

How to Deal With the Nice Guy Client

|  by Drew McLellan

Nice guy clients can be easy for agencies to worth with, but the fact they don't speak their mind could mean they're secretly unhappy with the relationship.

Cannes Lions International Festival of Creativity

CMOs Flock to Cannes to See What the Future Holds

|  by Patty Odell

I’ve always wanted to go to the Cannes Lions International Festival of Creativity, which begins Saturday, but I haven’t made it there yet: too busy, this conflict or that conflict. It’s a chance to see some of the best marketing and advertising creative work from across the globe in 24 categories. Is also a chance…

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


Call for entries now open

Awards 2023

Click here to view the PRO Awards 2023 Call for Entries!


CM 200


Click here to view the 2023 winners!