Channel | Acquisition

In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.

Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts.

Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team.

A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest.

Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza.

Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars.

Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team.

Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park.

WISE FOODS Bravos video contest Wise Foods is on the hunt for its biggest fans as part of a new campaign to promote its Bravos Tortilla Chips brand. The

For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But