Build-A-Bear Workshop Promotes Virtual World via Sweepstakes
Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree.
Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree.
Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes.
Kmart is rolling out a contest in search of a fashion ambassador to represent the brand.
Losing 245 pounds—and keeping it off—is worth celebrating. That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle.
To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”
Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.
The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.
Looking to expand its reach among women, Frito-Lay is partnering with Food Network's “Simply Delicioso” show to launch an in-store and online campaign.
Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”
Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.