Channel | Acquisition

AirTran Airways Drives Loyalty with ‘Pit Crew’ Service, Contest

|  by Chief Marketer Staff

AirTran Airways has found a unique way to reward travelers for their loyalty. Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New…

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by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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