Social
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Engagement
JCPenney Readies Pop-Up Blitz
JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.
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Engagement
Verizon Wireless Stages Hollywood Concert
Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.
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Acquisition
Black Eyed Peas Customized Civic is Honda’s Prize
Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.
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Engagement
Slim Jim, MasterCard Sponsor Dew Action Sports Tour
ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.
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Engagement
Music for ‘My’ Generation
The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’
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Engagement
Blanketing the Beach
In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with
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Engagement
SunChips Begins Komen Marathon
Frito-Lay has begun a yearlong campaign supporting SunChips’ sponsorship of the Susan G. Komen Breast Cancer Foundation. SunChips has signed as the official sponsor of Komen’s Race for the Cure Series National Volunteer Recognition Program. The brand …
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Engagement
GM to Give Away a Chevy Truck via Experiential Campaign
Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party.
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Engagement
Kraft Goes Experiential
Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop …
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Engagement
Trailer Park, Creative Domain Merge Marketing Firms
Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures …