Social
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Engagement
CBcampus.com’s Job Site Tours Campuses
When looking for a job, college students will take all the help they can get. And thanks to a mobile tour launched this month to promote CBcampus.com, a…
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Engagement
Target Tour Touts New Designer
Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.
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Engagement
V-Cast Heads to CIAA Basketball Tournament
Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association’s 2006 Basketball tournament as a sponsor targeting African Americans.
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Engagement
Toshiba Introduces HD DVD to U.S. with Tour
Toshiba America Consumer Products LLC kicked off a tour last week to launch its first U.S.-marketed high-definition DVD players.
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Engagement
Gillette and Schick Settle: Gillette Holds Flip Card Stunt
After years of legal wrangling, Gillette and Schick have reportedly reached a settlement that puts an end to the majority of long-running disputes over patents and advertising claims.
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Engagement
JCPenney to Open Traveling Virtual Superstore
JCPenney is set to open a virtual store in New York City where customers can purchase the company’s products at interactive kiosks in a spectacular initiative the company said is its largest branding event ever.
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Engagement
Glad Products Dresses for Mardi Gras
Glad Products Co. has added NFL quarterback Eli Manning to its crew for Glad’s Mardi Gras sponsorship and promotions.
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Engagement
Pokémon Kicks off 10th Anniversary Via Mall Tour
Pokémon is celebrating its 10th anniversary with a national mall tour that will send top video game players to New York for the first-ever Pokémon national video game championships.
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Engagement
Coca-Cola Taps Bonnie Blair to Kick Off 2006 Live It! Program
Coca-Cola has signed former Olympic gold medalist and speedskater Bonnie Blair as its newest spokesperson to kick off its 2006 Live It! program to help encourage more schools to sign up for the initiative.
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Engagement
McDonald’s Debuts Coupons, Sampling Effort for Chicken Sandwich
McDonald’s is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product.