Data Driven ROI
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Data Driven ROI
How Unilever Is Investing in Innovation Across Its Media Plan
How the CPG brand is allocating media investment to support innovation.
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Data Driven ROI
General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
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Data Driven ROI
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
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Data Driven ROI
DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
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Digital
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How a unified product platform can help streamline and enhance omnichannel growth.
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Data & Analytics
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
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Data Driven ROI
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
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Data Driven ROI
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
P&G’s strategy for reaching multicultural audiences–and how it’s boosting inventory industry-wide.
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Data Driven ROI
2022 Upfront Themes: Streaming Video, Film Content and Live Sports
Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.
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Data & Analytics
How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition
How the brand increased conversion rates by taking upper-funnel data into account.