Data Driven ROI Archives - Page 27 of 342

PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

Acquisition

10 Ways Machine Learning is Revolutionizing Marketing

The stats make the case: 84% of marketing organizations are implementing or
expanding AI and machine learning this year. Here’s what you need to know.

Data Driven ROI

Dispelling the Fake News Around ABM

While ABM is certainly on the rise, there are still a few misconceptions about
what it is and what it isn’t. Here’s five myths to be put to rest.

Data & Analytics

C-Suite Puts Emphasis on Customer Experiences: IBM Report

Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.

Data Driven ROI

A Successful B2B Launch is Anything But Fake News

In a world where “fake news” is a growing concern, the good news is that you can’t fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

Acquisition

28 Ways Artificial Intelligence Will Affect You

Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities.

Acquisition

How to Take Your Experiential Marketing to the Next Level

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Acquisition

10 Disruptive Marketing Trends All Marketers Should Consider

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.