Data Driven ROI Archives - Page 25 of 342

8 SEO Must-Dos for Marketing Success

SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos

Data & Analytics

Lack of Data Structure a Problem in B2B: Forrester

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Engagement

How Motherhood Made Me a Better Marketer (and Vice-Versa)

Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.

Data & Analytics

Coordinating GDPR Strategy Across the Enterprise

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.

Data Driven ROI

Customer Engagement Vital for CMO Job Security: Report

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Digital

Solving the Four Key Challenges of Today’s Advertisers

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Data Driven ROI

4 Tips for Maximizing Trade Show Marketing With Digital

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity