Mobile
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Email
Timberland, GSI Settle Text-Message Spam Suit
The Timberland Co. and GSI Commerce Inc. have agreed to a $7 million settlement in a class action lawsuit in which the plaintiff alleged the outdoor apparel merchant and the e-commerce services provider sent text-message spam to thousands of consumers
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Email
Mobile Subscribers are Different: Forrester
People who read and send e-mails on their mobile phones are younger, more career motivated, image conscious and more open to ads than other e-mail users, according to a recent report from Forrester Research
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Mobile
U.S. Mobile Internet at Critical Mass: Nielsen Mobile
A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use.
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Mobile
Bluetooth-WiFi Messaging Tested at Daytona 400
Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities.
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Engagement
Valvoline Shifts to High Gear with Mobile Coupons
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire.
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Direct Marketing | Print
Whale Call
Carvel’s Fudgie is swimming into mobile marketing this summer to promote the chain’s new line of frozen drinks. Consumers who text to 78247 will receive
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Engagement
Mobile Couponing on the Grow
People like saving money; people like cell phones. So they’ll love the two together, right? Not necessarily. Users see their cell phones as personal space
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Mobile
Mobile Maker LG Looking for a Few Good Thumbs
For the second year in a row, LG Electronics MobileComm USA is on the hunt for the fastest thumbs in the country.
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Mobile
More Users Buying via Cell Phones: Nielsen Mobile
More than 9 million U.S. mobile subscribers report they used their mobile phones to make a purchase of some kind in the last four months, a report released last week by Nielsen Mobile said
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Mobile
Mobile Radio Promo Taps Teen Spirit
An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database.