Mobile
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Data & Analytics
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.
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Mobile
Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages
In a short-term program from Starbucks, customers can download an app and send Valentine
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Mobile
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
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Mobile
Watch TV, Get Rewards
A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows
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Data Driven ROI
Citi’s Head of Loyalty Talks About Its New ThankYou App
Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app
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Data & Analytics
4 Email Marketing Basics to Master in 2012
Here are four basics your team should be on top of to make the most of your email expenditures in 2012
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Data & Analytics
Catalog Spree Says iPad Shoppers Engage More, Spend More
It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010.
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Engagement
New Citi App Lets Loyalty Members Pool Points Through Social Networks
New Citi App Lets Loyalty Members Pool Points Through Social Networks