Mobile
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Direct Marketing | Print
Consumers Are Thinking Omnichannel—And Brands Should Too
Customers don’t distinguish their experiences with a brand by a particular channel. Marketers need to catch up, and make their customer data accessible to every touchpoint a customer comes in contact with throughout the enterprise.
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Digital
In a Digital World, Centralize Data, Scale and Adapt
Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.
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Data & Analytics
Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A
Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.
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Email
Express Customer Is a Fast Moving Target Socially
Brands that want to find success in social and mobile shouldn’t be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.
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Mobile
Clif Bar Gets People Geo-tweeting for a Coupon
In what it claims is the first geo-targeted Twitter promotion, Clif Bar’s MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.
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Data & Analytics
The 12 Tips of Successful Holiday Email Marketing
Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.
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Mobile
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan
Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog
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Engagement
2012 PRO Award Winner: Catapult Action Biased Marketing for Mars Petcare
Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.
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Engagement
2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project
2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the “Believe in Heroes Campaign” Best Cause-based Promotion.
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Engagement
2012 PRO Award Finalist: Draftfcb for MilkPEP
It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.