Mobile
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Mobile
Marketing Budgets Increasing: CMO Council Report
More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.
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Engagement
UGG VP Marketing on Tom Brady’s Impact on the Brand
Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.
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Digital
Email, Search Help Drive Black Friday, Cyber Monday Spending
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
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Digital
Cyber Monday Breaks All Records; Mobile Plays a Huge Role
Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.
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Digital
IBM’s Strategy Director on Lessons from Black Friday
Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.
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Direct Marketing | Print
Black Friday 2012 Sales Trend Round-Up
Black Friday sales were up, as consumers shopped both online and instore in droves. Here’s a round-up of the weekend’s stats and trends.
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Engagement
Arm & Hammer Reinforces Brand Value with Mobile Coupons
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.
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Digital
Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign
Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.
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Data & Analytics
Website Usability Testing Boosts Profitability
Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.