Mobile
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Mobile
Are Vertical Videos Taken Seriously?
There’s plenty of discussion going on around vertical videos. Here’s an update on what you need to know.
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Acquisition
Content Marketing to the Mobile Phone
Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.
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Acquisition
Doritos Ask Fans to Scan its Chips
This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!
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Mobile
The Importance of the Touchscreen in Mobile Advertising
Amidst all the current industry clamor over mobile ad viewability, why isn’t anyone talking about the role of the touchscreen?
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Mobile
Three Easy Ways For SMBs to Improve Mobile Strategy in 2015
With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.
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Acquisition
5 Location-based Marketing Experiments to Test
Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.
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Digital
Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.
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MarTech
Have a Mobile App? Integrate Customer LTV—or Fail
Only 16% of people will try an app more than twice before deleting it, according to Compuware.
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Acquisition
Shove Over Big Brands, Instagram Feed Opens to All
The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram.
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Mobile
Three Easy Ways For SMBs to Improve Mobile Strategy
While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.