Mobile
-
MarTech
A Chat with Dunkin’ Brands Global CMO John Costello
John Costello is president, global marketing and innovation at Dunkin’ Brands. Here, he has a conversation with CMO.com
-
Data & Analytics
How Mobile Measurement is Changing Brand and Agency Relationships
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
-
MarTech
4 Ways to Embrace Mobile Marketing Tech
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.
-
Data Driven ROI
Get On Fleek—Start Paying Attention to Gen Z
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
-
Digital
Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
-
Engagement
The 5 Symptoms of Bad App Marketing
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
-
Engage & Convert
4 Steps to Creating Omnichannel Engagement
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
-
Digital
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.
-
Data & Analytics
Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
-
Digital
Drizly Uses Personalization to Target Alcohol Buyers
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.