Mobile
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Acquisition
SMS + App Push=Increased Customer Engagement
Through the inclusion of SMS into a marketer’s mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.
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Digital
Build Branded Digital Experiences That Users Love
How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.
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MarTech
Mobile App Is Smooth Sailing for Princess Cruises
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.
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Data & Analytics
Analytics are Key to Creating Marketing Apps People Love
Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.
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Events
Building Brand Advocacy Through Marketing Technology Solutions
Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.
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MarTech
Are Centroids Misleading Your Advertising? (And What is a Centroid?)
Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.
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Acquisition
New App Pays Selfie Takers for Consumer Insights and Ad Opps
Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.
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Engage & Convert
Push Messages Aren’t Spam—How to Get it Right
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.
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Acquisition
Jim Beam Apple Tries Snapchat to Reach Millennials
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.