Mobile
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Digital
The Rise of Mobile Moment Advertising
The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.
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Acquisition
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
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Acquisition
12 Top Brand Moments from 2015
These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.
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MarTech
Why Online Video Autoplay is Killing Viewability
Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.
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Agencies
Chief Marketer Asks…What Were the Top Trends of 2015?
We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.
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MarTech
Getting Mobile App Users to Turn on Location Services: 3 Tips
How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.
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Acquisition
Three Ways Retailers Drive Consumers In Store
Retailers have more tools than ever to reinvent the shopping experience. Here’s three tactics to help as the holiday rush approaches.
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Digital
Why You Should Optimize Digital Content for Vertical Screens
Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.
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Acquisition
Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.
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Acquisition
The 10 Marketing Trends You Can Count on for 2016
Marketing trends can be hard to predict. Here’s a look into the future at 10 marketing trends that will help you drive conversations and conversions.