Facts & Figures
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Profiles & Campaigns
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing. -
Direct Marketing | Print
5 Steps for Building a Consistent Brand Story
Everyone in your company should be able to tell your brand story.
Here’s five tips to help them share a consistent message. -
Acquisition
Holiday Shoppers to Spend $1.1 Trillion: Buyers Online to Go Wild
The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.
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Profiles & Campaigns
B2B Customer Experience: Why CX Matters Across the Entire Funnel
For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business. -
ROI | Metrics
The Power of Insight Over Vanity Metrics
When it comes to market intelligence and forecasting, some managers use vanity
metrics as a proxy to get what they want to hear, rather than actual insights. -
Digital
5 Steps to Successful Digital Transformation
The key to guiding your organization through digital transformation
isn’t about martech solutions—it’s about the cultural shift. -
Facts & Figures
Lead Generation Resources on the Rise: Report
New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months. -
Acquisition
The Future of CX is in for Profound Change: Forrester
There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.
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Facts & Figures
GDPR: 3 Tips for Compliance
With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority. -
Video Marketing
5 Ideas for Innovative B2B Video Marketing
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here’s five ways to improve your video engagement.