Events
-
Engagement
Wal-Mart Gets Ready to Retail-Tain
Disney’s Kim Possible and Scholastic’s Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based
-
Engagement
Bender/Helper Opens Entertainment Marketing Company
Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general
-
Engagement
Johnson & Johnson Launches Canadian Beach Patrol
Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to
-
Engagement
Dannon Digs Sand Soccer
The Dannon Co. will sample new Light ‘N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,
-
Engagement
Avon takes its Show on the Road
Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support
-
Engagement
Mr & Mrs T Taps Events and Sweeps in $5 Million Campaign
Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated
-
Engagement
L’Oreal Brings 1 Million Garnier Samples to Health Clubs
L’Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L’Oreal works with the
-
Engagement
Down in the Mall
While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot
-
Engagement
Shoppers Drift from Supermarkets
Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.’s
-
Engagement
OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES
A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling