Events
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Acquisition
CC Ups the Ante to $2.5MM
Canadian Club whisky kicked off its largest marketing promotion to date last month, tying its brand to the explosive popularity of poker, especially among
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Engagement
Are you experienced?
It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience
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Engagement
McDonald’s Partners with WNBA for Mobile Fitness Tour
The WNBA has signed McDonald’s as an official league partner and the two are on the road with a mobile fitness tour. The WNBA Be Fit Tour presented by McDonald’s made its first stop May 28 at the Pasadena Summer Fest, an outdoor Memorial Day Weekend …
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Engagement
Almost 90,000 Participate in April Pool’s Day
Nearly 90,000 children and families across the country participated in USA Swimming’s month-long April Pool’s Day water safety initiative, signing the first-ever Water Safety Pledge and committing to stay safe in pools this summer. Alloy Media & …
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Engagement
Country Home Takes Manhattan
Country Home Magazine brings its October issue to Central Park with a one-day festival and a concert by Mary Chapin Carpenter. The event is sponsored by KitchenAid, Wish-Bone salad dressing and W Hotels. KitchenAid will provide a state-of-the-art …
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Acquisition
Black Eyed Peas Play American Eagle Stores
American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …
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Engagement
Diet 7UP Blasts Off With Sweepstakes
To support the reformulation of Diet 7UP with Splenda Brand Sweetener, the soft drink maker has announced a sweepstakes that will launch the grand-prize winner into space. Consumers can enter the Diet 7UP Free Ticket to Space sweepstakes by logging onto …
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Engagement
Pepsi Returns to The Scene
Pepsi-Cola Co. is back as title sponsor of The Scene, a back-to-school mall tour targeting teens. The Scene drew about 5,000 teens at each stop last year Four other marketers are also returning for their third stint as sponsors: CosmoGirl, haircare …
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Engagement
Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor
It’s been 10 years since Ironman Triathlons have had a title sponsor. And if the World Triathlon Corp., owner of the prestigious series, didn’t find the ideal fit with Ford Motor Co.’s SUV Group, it would have gone an 11th year without one. “After …
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Engagement
Oxy Acne Rebranding Includes Dave Mirra Endorsement
As part of its rebranding effort to target teenage males, Oxy Acne Solutions has signed a one-year endorsement deal with Dave Mirra, the most successful BMX freestyle rider in the history of the sport. As part of the agreement, Mirra, will be part of an …