Events
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Engagement
Schick Sends Chicks to Nightclubs
Schick is sampling its Quattro for Women razors in nightclubs this summer.
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Acquisition
GSN Targets Bars to Promote Ballbreakers
GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …
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Engagement
American Historic Inns Adds Sampling/Promo Department
Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns …
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Engagement
Pontiac Launches Summer Music Series
Pontiac has struck a deal with ABCs late-night talk show Jimmy Kimmel Live to present a series of televised outdoor concerts in Hollywood. Jimmy Kimmel Live’s Pontiac Garage West begins today starring Billy Idol. Two of his songs will air live on the …
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Engagement
Bruegger’s Samples New Iced Coffee Offering
Just in time for summer, Bruegger’s Enterprises, Inc. is giving consumers a cool treat offering samples of its new iced coffee line. Consumer can sample Bruegger’s new line of iced coffee To celebrate the launch of its new iced coffee flavors, …
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Acquisition
Court TV Extends Takedown Show Via Online Game, Sweeps
To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …
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Engagement
Panasonic Tests Guerrilla “Angels” To Plug Plasma TVs
Panasonic has dressed its field reps as angels who are motoring around Angel Stadium of Anheim on scooters this month spreading the gospel of its plasma TVs. The guerrilla marketing effort is being tested in and around the ballpark to determine if it is …
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Engagement
Frank’s RedHot Ties Wing-Eating Contests to AVP Sponsorship
Frank’s RedHot Cayenne Pepper Sauce has signed on as the category-exclusive sponsor of the AVP Pro Beach Volleyball Tour for the 2005 season, and will leverage it with hot-wing eating contests at four of the tour’s events. The brand will hold Battle to …
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Engagement
SI for Kids Tour Takes It To The Extreme
Sports Illustrated for Kids is taking to the streets again this summer with No Limits Tour 2005, featuring live performances from some of the best athletes on BMX bikes and skateboards and a host of sampling opportunities from top brands. The No Limits …
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Engagement
Hard Rock Takes Music On The Road Via Tour
Hard Rock International is putting its music and famous memorabilia on the move, launching a multi-city tour that gives fans a chance to engage in a rock n’ roll road trip and see the lives of rock stars and roadies through an interactive mobile tour. …