Events
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Engagement
Locale Not a Factor for Olympic Sponsorship
Marketers say that the surprising awarding of the 2012 Summer Olympic Games to London will do little to affect their sponsorship plans.
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Engagement
Mr. Youth Buys CollegeFest Event
Youth marketing agency Mr. Youth has bought CollegeFest LLC, including rights to the 20-year-old CollegeFest student event. Terms were not disclosed. CollegeFest reaches 15,000 New England students with a two-day event each fall with concerts, product …
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Engagement
Winning Gen-Xtreme
If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical
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Engagement
Tequila-Branded Music Headlines Summer Tour
Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable
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Engagement
Urban Renewal
Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald’s. The first time I went to one, I was amazed at the crowd:
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Engagement
Walk This Way
New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm
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Engagement
There’s Something Special About Aqua Velva
Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and
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Engagement
Shopper Friendly
While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their
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Engagement
Amazon.com Books Dylan, Jones for Online Concert
Amazon.com will throw a high-profile online party to mark its tenth anniversary next month. The July 16 event, dubbed “Amazon.com 10th Anniversary Event Presented by Chase,” will feature performances by Bob Dylan and Norah Jones, with readings by top …
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Engagement
New York Mets Get a Wise Sponsor
Wise Foods, Inc. has signed a multi-tiered sponsorship deal with the New York Mets, giving the salty snack maker extensive presence at Shea Stadium and on the team’s Spanish-language radio broadcast. The three-year deal makes Wise the Official Potato …