Events
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Engagement
Nickelodeon and WNBA Partner to Push Fitness
Nickelodeon is in its first partnership with the Women’s National Basketball Association to bring its Let’s Just Play initiative to the sport. The deal calls for Nick’s sponsorship of the WNBA Be Fit Tour, part of the league’s …
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Engagement
Milwaukee’s Best Light Sponsors “World’s Largest Poker Table”
SABMiller’s Milwaukee’s Best Light beer is sponsoring the national tour of the “World’s Largest Poker Table,” with a goal to deliver the brand to a broader national audience. The tour is part of the DVD premiere of poker tutorial WiseGuys on Texas …
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Engagement
Court TV Re-brands with 150,000 Premiums
Court TV isn’t just about trial coverage anymore. To build excitement over its daytime and primetime identities, Court TV launched its largest outdoor campaign in New York City on Monday, seeding 150,000 premiums to consumers as part of a one-day …
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Engagement
A&E Boosts Real-Life Series Via Guerrilla Marketing Campaign
A&E Networks has taken to streets, parks and beaches to spread the word about its new real-life series, Inked. Consumers get branded with A&E’s Inked tattoos Bikini- and swimsuit-clad street teams seeded high traffic area in New York City, Chicago, …
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Acquisition
A&E Launches Interactive Stunt, Sweeps, For Mindfreak Series
In an effort to build buzz around the launch of its new real-life series Criss Angel: Mindfreak, A&E Networks has taken over Grand Central Station’s Vanderbilt Hall in New York City to give consumers a taste of illusionary wonder. The network teamed up …
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Engagement
Ford Surprising Consumers With “Flash Concerts”
Tapping into the phenomenon of flash mobs, or instant gatherings of large groups of people who are notified via emails or text messages just prior to an event taking place, Ford Motor Co. is sponsoring a series of free “flash concerts” to raise …
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Engagement
Target Readies Vertical Fashion Show
Target Stores will turn New York City’s Rockefeller Center into a vertical catwalk for a p.r.-driven fashion show next week. Target’s July 27 stunt will feature 15 acrobats (in harnesses) walking down nine floors of Rockefeller Center in clothing from …
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Acquisition
Liquid Ice Rides with Hilary Duff
Hershey Co. today kicks off Ice Breakers’ sponsorship of Hilary Duff’s concert tour with a mobile marketing vehicle that will hit 30 of Duff’s concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline “It’s Twice as …
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Engagement
Papa John’s Celebrates 3,000th Restaurant Opening With Giveaways
Papa John’s International, Inc. is giving away its secret ingredients and its signature pizza as part of a promotion touting the opening of its 3,000th restaurant. To start the festivities, Papa John’s President/CEO Nigel Travis and Founder/Chairman …
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Engagement
Sponsors Find Good Value on LPGA Tour
Rookie Paula Creamer thanked security company ADT, her Ladies Professional Golf Association Tour sponsor, in the best way possible – by winning a tournament in May. But that’s not the only reason Jay Stuck, ADT’s vice president of brand marketing, says, “We’re very satisfied with the LPGA and the return on our investment.”