Events
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Engagement
NBC Grants ‘Three Wishes’ To Promote New Series
NBC will soon play the role of fairy godmother to boost viewership of its new fall series Three Wishes. During the week of Sept. 12, the network will travel to 15 markets and grant Three Wishes— at various retailers and one at a local charity in each …
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Engagement
Xbox, Mountain Dew Tour Colleges
Microsoft Corp.’s Xbox, Pepsico’s Mountain Dew and a handful of videogame makers hit the road today with the Game Live on Xbox college tour. The tour hits 25 campuses with a pavilion of gaming stations and a suite of new games for students to sample. …
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Engagement
Health Clubs Ready January Sampling
About 1,000 health clubs are gearing up for a first-quarter 2006 sampling campaign.
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Engagement
Coors Extends NFL Sponsorship Deal Through 2010
Coors Brewing Co. has extended its deal with the National Football League, protecting its position as the “Official Beer Sponsor” through the 2010 season. Coors current $240 million four-year deal ends after this season. News reports said that …
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Acquisition
National Geographic Brings Africa to Consumers Via Exhibit
National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …
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Engagement
Levi’s Gives Consumers A ‘Fit Experience’ Via Tour
Ten seconds or less. That’s the amount of time Levi Strauss says it will take to find the perfect-fitting pair of jeans as part of a 12-market tour showcasing its new electronic body measurement system. The Levi’s brand is taking the new system, the …
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Engagement
Q&A: Sampling Sense
First-hand experience of a product can dramatically impact a consumer’s purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO
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Engagement
Getting Their Kicks
ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.
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Engagement
This Space Reserved
A display of sparkling new cars parked in the aisles of the local shopping mall is nothing new. But Cadillac is putting a fresh spin on an old idea by
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Engagement
JVC Tour Offers Tech Fans the ‘Perfect Experience
JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products. Running through October, The JVC Perfect Experience Road Tour 2005, consists …