Events
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Engagement
Dell to Open Retail Stores
Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.
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Acquisition
Corona and Playboy to Party All Summer in $2 Million Push
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.
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Engagement
Brands to Pitch Samples at Wrigley Field
When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well.
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Engagement
Planning an Overseas Event? Read This First
No matter how many promotions you’ve done domestically, there’s still a learning curve you need to go through to get a handle on the rules, regulations, and customs of doing business internationally.
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Engagement
Staples Names Davie-Brown AOR for Entertainment
Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing.
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Engagement
Verizon Wireless Unveils Shakira Tour Plans
Verizon Wireless will use its sponsorship of music artist Shakira’s North American tour this summer to promote its V Cast music service and other technologies to the Latino market.
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Engagement
Crown Royal and Playboy Host Kentucky Derby Bash
Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.
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Engagement
Jose Cuervo Samples its New Flavored Tequilas
Jose Cuervo International is out with new flavored premium tequilas.
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Engagement
Show Time: Tribeca Film Festival Lures Filmgoers
The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.
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Engagement
U.S. Cellular Sets the Stage for Summerfest Promotions
U.S. Cellular has struck a three-year sponsorship deal for Milwaukee’s Summerfest worth more than $1 million.