Events
-
Engagement
Latin Grammy Awards Seeks Big Name Sponsors
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.
-
Engagement
Air Force Readies Healthcare Tour
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.
-
Engagement
Meow Mix House Lands on Primetime
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.
-
Acquisition
PowerBar Launches Sweeps with Lance Armstrong
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
-
Engagement
McDonald’s Celebrates World Cup Fever with Global Campaign
McDonald’s is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.
-
Engagement
Coors Highlights Hispanic Leaders as Part of Broader Campaign
Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic.
-
Acquisition
CoolBrands, Godiva Will Always Have Paris
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.
-
Engagement
HBO Hypes Deadwood Through Street Theater
It isn’t everyday that you’ll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show.
-
Engagement
Mountain Dew Streetball Tour Gets Video Game Promo
A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.
-
Acquisition
Hampton Campaign Turns Consumers Into Bed Heads
Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.