Events
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Engagement
Cott Licenses Disney Films and Bows Line of Kids’ Drinks
Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney’s most popular films.
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Engagement
Masterfoods USA, Bonne Bell Team for Starburst Products
Masterfoods USA is giving teens and tweens a new way to enjoy its popular Starburst candy brand via health and beauty products under a new licensing deal with The Bonne Bell Co.
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Engagement
Warner Bros. Marks Superman’s Return with ‘S’ Shield Stunts
Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero’s iconic “S” shield days before the film hits theaters nationwide June 28.
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Engagement
Federated Sells Lord & Taylor for $1.195 Billion
Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.
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Engagement
Special K to Launch Water, Protein Bars
Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.
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Engagement
Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line
Best known for its Mr. Potato Head property, Hasbro’s Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
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Acquisition
Honda Partners with House of Blues
American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.
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Acquisition
Philips Norelco Dangles Rebates for Father’s Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.
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Acquisition
Suave, Dollar General Set Scholarship Contest
Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.
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Acquisition
Purple Brain Touts Yahoo Site
Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.