Events
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Engagement
Cingular Rocks With Perks for Vans Warped Tour
Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.
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Engagement
Ahold to Sell 46 Tops Stores
Grocery giant Ahold has put 46 Tops supermarkets on the block in order to concentrate on the 73 Tops stores in its core markets.
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Engagement
First Person: Branded Entertainment to Meow About
Product placement in a television program or movie was once the province of prop managers trading out the possibility of big-screen time for supplemental money or even free product.
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Acquisition
Chevy Homeruns with All Star Game Promos
Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.
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Acquisition
MasterCard Sweeps Promises 500 Free Flights
Playing on the “priceless” fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world.
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Engagement
Albertsons Aims To Turn the Dining Room LIghts Back On
Jim Smits has been touring restaurant kitchens and developing recipes, but he has no aspirations to be a chef. Smits is a 20-year veteran of the grocery
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Acquisition
Subway Freshens Kids Marketing
Subway is extending its reach to tweens by way of a summer tie-in with Vans. The QSR is building out its kids marketing under new management that took
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Engagement
Hired Fans
As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular
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Engagement
Toasting a Golden Beer
Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches
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Acquisition
Ocean Spray Takes Craisins Courtside
Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.