Engagement
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Engagement
New Products at the Incentive Show
Bath & Body Works was once again offering 2-ounce samples of its lotions to the crowds of attendees lining its booth at the recent Incentive Show after conducting a test to see how not giving out the samples would bode with attendees at last year’s Motivation Show. The answer? Attendees want some samples.
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Engagement
Greyhound Rewards Road Warriors
Greyhound Lines, Inc. has launched its first loyalty program called Road Rewards giving special offers to customers who purchase tickets on the transportation company’s Web site.
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Engagement
CVS Triples Online Rewards for ExtraCare Cardholders
Drug store chain CVS boosts online shopping with a short-term promotion for its ExtraCare loyalty card
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Data Driven ROI
Homemade Measurements for Magazines
Buy Lisa Brodsky a celebratory beer the next time you see her. Brodsky was recently promoted to senior group marketing manager for Country Home and Traditional Home, two Meredith Corp. magazines. In making the announcement, Meredith highlighted her use of market research to demonstrate the value of buying space to its advertisers.
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Engagement
U.S. Postal Service Lets Employees Pick Rewards
The United States Postal Service (USPS) has enacted a major change in its employee recognition and rewards program, letting employees choose rewards from a variety of vendors as opposed to managers handing out gift cards or other awards.
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Engagement
P&I Postscripts
BORDERS, INC.: has rolled out a new credit card with Chase called Borders 3-2-1 Visa card, which gives consumers three points for very dollar spent at Borders or Waldenbooks stores; two points for gas, dining and grocery card purchases and one point for …
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Direct Marketing | Print
RedEnvelope Loss Widens in Fourth Quarter, Year
RedEnvelope Inc., San Francisco, reported fourth-quarter 2006 revenue of $22 million, down from $22.2 million in fourth-quarter 2005. The company
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Direct Marketing | Print
RR Donnelley Opens Mail Consolidation Facility
R.R. Donnelley & Sons. Co. has expanded its print logistics capabilities by opening a mail consolidation facility.
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Acquisition
Kellogg, Energizer Drive Promos for Disney’s Cars
Energizer and Kellogg’s are among the latest brands to sign on as promotional partners backing Disney’s/Pixar’s upcoming release of the animated film Cars
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Acquisition
Guinness Dangles $20,000 Home Bar in Contest
Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.