Engagement
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Acquisition
Kodak, Frito-Lay Frame Photo Giveaway
Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay’s potato chips.
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Engagement
Embassy Suites Suits Up For Apprentice Task
Embassy Suites Hotels will appear on The Apprentice next week for its first-ever task sponsorship by giving competing teams a chance to create a new look for hotel employees.
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Engagement
AT&T, Taps Cars Movie in Multi-Million Direct Mail Campaign
AT&T is rolling out a new campaign to promote the upcoming release of the Disney/Pixar animated feature Cars via a direct-mail campaign and interactive Web site touting its lightning-fast products and services.
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Acquisition
Mutual of Omaha Readies Wild Kingdom Tour
Mutual of Omaha Insurance Co. takes its iconic Wild Kingdom on the road next month.
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Engagement
Brands to Pitch Samples at Wrigley Field
When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well.
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Engagement
Burger King Puts Mascot in Xbox Games
In a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports.
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Acquisition
Hershey Taps Country Music, Film for Promos
The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.
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Engagement
Six Flags Launches Kids Loyalty Club
Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news.
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Engagement
Giftybox Launches National Gift Pass Experiences
Giftybox is putting its own unique spin on its incentive offerings, extending its regional gift-pass experience program nationally this summer.
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Engagement
McDonald’s Ramps Up Happy Meal Premiums
McDonald’s is out with the first of four summer promotions around Happy Meal premiums, tying the popular menu item with a top retailer and two major films.