Engagement
-
Acquisition
Pontiac Renews Apprentice Sponsorship Via $500,000 Charity Promo
Pontiac is reprising its role as task sponsor on The Apprentice, this time giving consumers a chance to donate to their favorite cause using the company’s money.
-
Engagement
GM Gives Gas Credits to Fuel Sales
GM has unveiled a GM Fuel Price Protection Program that caps the per-gallon price consumers pay for gas at $1.99 when they purchase select 2006 and 2007 GM full-size utility and mid-size cars.
-
Engagement
‘truth’ Tour Gears Up Edgy Giveaways
The “truth tour” has stockpiled a cache of hip premiums to spread its anti-smoking message to teens.
-
Engagement
Travel Loyalty Tops List for Business Travelers: Survey
A growing number of small business travelers are turning toward travel loyalty programs thanks to increased benefits and options, a recent survey found.
-
Engagement
SITE Re-launches Incentive Research Foundation
The Society of Incentive & Travel Executives (SITE) Foundation has relaunched the organization as a new research foundation that will serve the entire incentive industry.
-
Acquisition
GM Goodwrench Dangles Trucks in Sweeps
GM Goodwrench, the service brand for GM vehicles, has launched a promotion linked to NASCAR designed to build buzz around the 2007 Chevy Avalanche and increase traffic to Chevrolet dealer service departments.
-
Engagement
Healthy Living Earns Points for Blue Cross/Blue Shield Members
Since its introduction in January, more than 17,000 Floridians have joined a new Blue Cross and Blue Shield of Florida (BCBS) program that rewards individuals for maintaining a healthy lifestyle.
-
Acquisition
Kodak Launches Pirates Promo, Sweeps
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.
-
Engagement
Baja Fresh Rolls Out New Loyalty Program
Baja Fresh Mexican Grill is out with a new loyalty program that rewards customers with points to earn free food.
-
Engagement
Snapple Buys Up Radio, Carpets Northeast with Promotions
kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.