Engage & Convert
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Acquisition
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
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Data & Analytics
YouTube Unveils Advanced Contextual Targeting Capability
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
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Engage & Convert
TV Commerce Technology On the Rise During Pandemic
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
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Acquisition
Ecommerce Product Marketing: Three Insights for Creating Content
Three considerations for product marketers when devising content to attract online buyers.
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Acquisition
How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.
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Engage & Convert
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
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Data Driven ROI
Creating a Unified Content Strategy: Insights for B2B Marketers
Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.
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Acquisition
Lessons Learned from Cisco Live’s Virtual Event Pivot
Cisco learned the following lessons when converting its massive conference to an all-virtual format.
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MarTech
Special Report: Creating a Consistent Brand Experience During COVID-19
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
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Acquisition
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
