Engage & Convert
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Digital
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
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Engagement
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
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MarTech
Three Pandemic-Born Customer Experience Trends That Are Here to Stay
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
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Demand Gen
Strategies for Brand Marketers Launching Products in the COVID-19 Era
Strategies brands have employed when launching products during the COVID-19 era.
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Acquisition
Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
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Acquisition
How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
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Acquisition
How Manufacturing Brand Hussmann Took Its B2B Business on the Road
How one B2B brand engaged its target audience with a 12-week roadshow during the pandemic.
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Acquisition
l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends
L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.
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Acquisition
How DTC Brands Are Focusing on Retention During the Pandemic
DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.
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Data & Analytics
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
