Engage & Convert
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Acquisition
Airbnb Ads: You’re “Never a Stranger”
Airbnb’s new ad campaign, “Never a Stranger” relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.
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Acquisition
“Share A Coke” Experiences Drive Big Biz
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]
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Data & Analytics
Kraft’s Mission: 1-to-1 Marketing at Scale
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.
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Acquisition
Content Marketing Rises Above Big Data, Automation
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
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Acquisition
Mark Elkins, Coca-Cola’s Digital Guru, on Digital Marketing
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
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Acquisition
Bud & Burgers Championship Seeks “King of Burgers”
Budweiser is out with the “Bud & Burgers Championship” not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
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Acquisition
Marketing on Weather Apps = Sunny Days
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
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Engage & Convert
After Lego, 5 Branded Movies that Could Kill at the Box Office
With “The Lego Movie” as a guiding light, dreams of branded movies are back on marketer’s story boards. What will we see next!
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Acquisition
The Great Debate: Large vs. Small Sweepstakes Prizes
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.
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Data & Analytics
Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.