Engage & Convert
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Engage & Convert
6 Must-Have Players for Your Content Marketing Team
Here are six key roles you’ll want to fill to create a winning content marketing team.
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Acquisition
Can Virtual Reality Deliver Big Dollars for North Face Stores?
Virtual Reality technology is big for some retailers, like North Face, who’s customers can use the technology to view daring experiences like base jumping.
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Acquisition
Beringer Bets on Breakthrough Sampling Technology
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.
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Demand Gen
5 Tips for Better Content Marketing Metrics
Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.
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Agencies
Does a Company’s Age Really Matter in Branding?
Is a company’s longevity something that should be emphasized in branding?
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Engage & Convert
World’s Top Marketers Offer 10 Tips
Yes, we all want to hear from the world’s top marketers. These 10 give us their tips on a variety of marketing topics to help us do our jobs better.
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Acquisition
From Screens to Stores: Getting Millennials into Bricks-and-Mortar
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
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Acquisition
Chocolate Milk as Sports Recovery Drink? Yes says MilkPEP
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
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Acquisition
Marketers Spending 30% of Budgets on Visual Assets
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.
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Acquisition
Coca-Cola Introduces Mobile Fitness Tracking Site
A new mobile fitness tracking site turns on Coca-Cola’s 2013 commitment to support physical fitness programs.