Engage & Convert
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Acquisition
Smartphone Points at Shoes—Prices and Size Pop Up
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.
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Acquisition
Getting in Tune With Non-Traditional Radio Advertising
About 91%, or 245 million, of all Americans ages 12 and up listen to some form of radio every week, according to the Radio Advertising Bureau
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Data & Analytics
At Halftime, How’s Your Digital Marketing Team Performing?
Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
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Acquisition
Is Coca-Cola’s “One Brand” Strategy Right for You?
Coca-Cola’s new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.
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Acquisition
Social Media May Be Best Marketing Tool for Event Attendance
It’s confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.
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Acquisition
Why You Should Use Beacons
Here’s what you need to know about beacons and why you should be using the technology to increase store traffic and sales.
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Engage & Convert
Clorox + The Bachelorette Bleachable Moments
This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.
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Acquisition
5 Tips to Get Teens Attention
It’s not a simple task marketing to teens. Here’s are 5 tips that will get you into teen’s marketing sphere.
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Acquisition
3 Tips for Marketing to College Students
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.
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Acquisition
Inside Cape Cod Chips, a Chance to Win $5,000
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.