Engage & Convert Archives - Page 10 of 125

Chief Marketer’s Top 200 Brand Engagement and Experience Agencies

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Acquisition

Visible’s CMO on Creating Consumer Connections Through Experiences

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.

Agencies

What Instagram’s Decision to Hide ‘Likes’ Means for Marketers

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.

Profiles & Campaigns

HP Improves ABM with Sales and Marketing Integration

Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation.

Acquisition

Modern Warfare Takes Over Burger King in LA

In the run up to the highly anticipated release of Call of Duty: Modern Warfare,
big brands wanted to get in the game.

Acquisition

The Microsoft Tiny House—2019 Gold PRO Award

Microsoft needed to increase awareness with college students, but getting past a
perception that it didn’t connect with the college lifestyle was the challenge.

Data Driven ROI

7 Digital Marketing Trends to Consider for 2020

What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.