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Direct Marketing | Print
Meeting of the Minds
No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t
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Direct Marketing | Print
Wherify Launches DR Blast for Kid Finder
A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August
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Direct Marketing | Print
Webinar E-mailing Pulls 6% Clickthrough
A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company
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Direct Marketing | Print
DMA to Back Anti-Spam Law
In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.
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Digital
Techniques From the Trenches
Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:
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Digital
Online Game Is An Ice Breaker
It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated
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Digital
Spam Stings
Everyone knows spam is proliferating. After all, who doesn’t have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds
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Direct Marketing | Print
NY Hotel Starts E-Prospecting Effort
At the rate one New York City hotel chain is going, within a few years the only paper marketing it will be doing is room comment cards. On Sept. 20 it
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Direct Marketing | Print
Lending Leverage
SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you’re not able to maximize that good thing, it can be frustrating. Countrywide
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Email
Catalog Analysis: New Media, Traditional Metrics
E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from
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