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Digital
It’s Gonna Cost Ya
What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed
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Direct Marketing | Print
Americans Would Ban Spam: Harris Poll
Eighty percent of Americans find unsolicited e-mail very annoying, up from 49% roughly two years ago. And nearly 75% would make these messages illegal,
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Direct Marketing | Print
THE BEST WAYS OUT
When Paul Simon wrote his ode to breaking up 50 Ways to Leave Your Lover back in 1975, he had no idea the song’s sentiments would apply to e-mail newsletters
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Direct Marketing | Print
The Bounce-back Rebellion
Ivan O’Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the
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Direct Marketing | Print
Software Marketer Engages Prospects
A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a
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Direct Marketing | Print
Down to Business-to-Business
Michelle Feit, president of e-mail marketing company e-PostDirect in Pearl River, NY, takes on the business-to-business issues of the day. DIRECT: What’s
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Direct Marketing | Print
Aguilera E-mail Gets 40% Pass-along
Music marketer BMG sent out a rich media e-mail about Christina Aguilera’s new CD hoping to prompt tons of sales online two weeks before the album hit
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Direct Marketing | Print
Red Herring Offers E-mail Premium
RHC Media, the company that publishes Red Herring magazine, has found a way to get more out of its advertisers while building its brand. In a program
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Direct Marketing | Print
Training Firm Turns to E-mail, Webinars
Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October
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Digital
Noonan’s Game Plan
DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early
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